**(Left to Right) French Affair, Coat Azure, Sand Tropez, Topless & Barefoot, Nice is Nice, Kisses & Bises
“I’ve named every polish up until now. We’ll see what the future holds. It’s me, it’s what inspires me, what resonates. I have creative people help suggest names, and some of them are really good! But in the end, I decide. A name has to be witty and fun. It has to have personality, and it has to resonate with what I know women want. I think about a moment or something that inspires me, like a summer vacation. Sometimes, it’s an irreverent play-on-words, a funny story or theme. Ultimately, the names have to be memorable.” -Essie Weingarten, Founder of Essie