Balmain has never looked better, tapping Rihanna to be their new face in the forthcoming Spring/Summer 2014 campaign.
The labels creative director Oliver Rousteing describes the rock star at an “icon”, expressing,
“In front of the camera, she makes you feel like she is the only girl in the world. When the woman that inspires you wears your creations, your vision feels complete.”
l love that Rousteing chose Rih Rih for the spring campaign. She exudes rock star and has mega sex appeal which is perfectly in line with the Balmain brand. Check out some addition photos below of Rih from the campaign.
Stylish and sexy. Great campaign!
Photographer: Shot in New York by Inez van Lamsweerde and Vinoodh Matadin
Styling: Mel Ottenberg (Rihanna’s personal stylist)