Never, ever pump the wand – this adds air to the mascara container, which will only make your mascara dry out faster.
Use less mascara on lower lashes than on top lashes. Or skip the mascara on lower lashes for a more casual look.
If your mascara smells funny or is more than six months old, it’s time to throw it out.
After you’ve coated lashes with mascara, add just one more layer to the outer corners. The extra coat will make your lashes look especially long and make your eyes appear farther apart.