It’s been confirmed, the next brand collaboration with H&M is none other than Balmain! How exiciting is this? I literally had to pick my jaw up from the floor while reading a glimpse of this news on Instagram.


Balmain’s Olivier Rousteing subtly announced this new collab last night at the Billboard Music Awards with models Jourdan Dunn and Kendall Jenner on his arm head to toe in the couture/streetwear brand. According to, Rousteing said this morning,

“I want to talk to my generation − this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain, getting a piece of the dream and creating a global #HMBalmaination: a movement of togetherness, fuelled on a hashtag. The collaboration felt extremely natural to me as H&M is a brand that everybody connects to. It calls for unity, and I am all for it.” 


I am SO HERE for this collaboration! There’s not much news out yet other than the confirmation of their being both a menswear and womenswear collection. I will definitely keep you guys up to date!


The collection is said to land in stores, November 5 2015. Are you ready?



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